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Senior CRM Sportsbook Manager Malta


  • Betting Connections Recruitment Solutions
  • 06/14/21
  • Sliema, Malta
  • Full-Time
On behalf of our client, we are looking for a Senior CRM Sportsbook Manager who will be responsible for the execution of CRM/Retention campaigns as well as automated player journeys across the companys brands.

Are you a creative individual and have strong knowledge of CRM, as well as a passion for sports and sports betting? Let us know! Speak with our iGaming Recruitment Consultants today!

Responsibilities:

Keeping and reactivating players through open (global) and closed (segmented) campaigns,
Create sports betting retention offers and campaigns suitable for specific markets,
Develop communication strategies incorporating segmentation, personalization and targeting,
Collaborate with internal and external parties to develop and execute end-to-end campaigns,
Plan and evaluate within budgets and deadlines the sportsbook-oriented marketing campaigns of various customer segments,
Send out marketing communication to customers segments according to a planned schedule,
Basic analysis and reporting on completed campaigns,
Strengthen acquisitions and conversions by building an appropriate customer path,
Actively participate in setting up customer journeys and follow them closely,
Act as first-hand contact for any related CRM promotions towards other departments,
Sing practical knowledge of communication touchpoints (e.g. mailing, SMS, push),
Close cooperation with other departments in the field of tool integration and the introduction of new services, products and functionalities relevant to CRM,


Requirements:

iGaming experience and a general understanding of both players and business drivers, sportsbook focus would be preferred.
+3 years experience in a similar CRM focused role
Experience in working on marketing automation tools such as Optimove, Cutomer.io and other tools relevant to CRM activities is appreciated.
Team player that truly enjoys having many points of contacts
Player first mindset
Analytical mindset and experience of data driven organisations
Extremely structured, organised and meticulous in your work



To find out more about this great opportunity and many others, get in touch with the Betting Connections team. We have options for speakers of many languages across Europe with positions based in Athens, Thessaloniki, Limassol, Lisbon, Porto, Malta, and elsewhere.

We offer a 250 euro refer a friend bonus for successfully placed candidates, so please send us any candidates that you feel might be suitable.


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