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PPC Manager (French speaking)


  • Betting Connections Recruitment Solutions
  • 07/24/21
  • Sliema, Malta
  • Full-Time
Responsibilities:

Create, deploy and optimise Paid Search campaigns across multiple geographics to support the growth marketing strategy
Optimising paid search including keyword portfolio development, bid adjustment, testing & iterating, ad copy creation and landing page optimisation
Develop and execute paid social campaigns, testing and setting up automation
Constantly devising new experiments to find growth areas & strategies
Monitoring, tracking and evaluating PPC campaign performance, based on KPI targets including CTR, CPC, CPL and conversion rates
Producing weekly reports to advise senior stakeholders on the progress, metrics, ROI against KPI targets
A/B testing of creatives, search terms and landing pages
Constantly developing our digital strategy with a test and learn approach, implementing new technologies where appropriate to drive qualified traffic to relevant websites

Responsibilities:

At least 5 experience in Paid Search performance marketing
iGaming experience preferred but not essential
High level knowledge of the PPC marketing landscape, tools, vendors, and keen interest to keep track of new developments
Deep knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems
Knowledge of Paid Social channels (such as Facebook)
Experience of running paid search campaigns in regulated & unregulated markets within multiple geographics
Excellent understanding of social ads management tools
Proficient in Google Sheets and/or Excel
Commercially minded, analytical and proactive
Excellent communication skills across a variety of stakeholder levels
Fluent in French and English language


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